USAMA EHTESHAM
OTHER-UNCATEGORIZED
· 2023
·
19314
Email
u.ehtesham_19314@khi.iba.edu.pk
Phone
304-804-9526
LinkedIn
—
GitHub
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Academic
Program
BBA
CGPA
3.75
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Consumer behavior, Brand management, Analytical approach to marketing decisions, Sales management, Media management, Marketing for startups, Fundamentals of supply chain management, Retail Audit, Digital media plan, Sales analysis, Data handling, Exit interviews, Aptitude test preparation
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USAMA EHTESHAM u.ehtesham_19314@khi.iba.edu.pk 304-804-9526 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.75 Higher Secondary School Program 2019 Aga Khan Higher Secondary School --- Secondary School Program 2017 Beaconhouse School System --- ELECTIVES Consumer behavior , Brand management , Analytical approach to marketing decisions , Sales management , Media management , Marketing for startups , Fundamentals of supply chain management , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Olper's Cheese: Brand Audit : Conducted an in-depth research on cheese consumption patterns, perceptions related to different cheese brands and provided detailed recommendations on how to improve the mental and physical availability of Olper’s Cheese. SPAR Pakistan: Changing the Retail Layout: A case study on one of the leading IMTs which initially faced the issue of low sales per square feet, but were able to overcome that by changing their marketing strategies and retail layout. Covid 19: Consumption Behavior and Practices : Interviewed several FHHs from different socioeconomic classes to gauge how consumption and spending patterns changed during the pandemic. Savory Industry: Understanding the Sales Operation: Reviewed various firms in the industry like Super Crisp, Food Valley (Wah Snacks) and Kolson to get insights about their sales operations and strategies. Find My Adventure: Marketing Plan: Analysis of market leader strategies and digital promotions used to engage customers for an online business while understanding the changing preferences for travelers Engro Polymers and Chemicals Limited: Financial Ratios: Calculation and analysis of financial ratios to compare EPCL’s performance to its competitor such as Ittehad Chemicals Ltd and Sitara Chemicals Ltd. Construction Sector: Analyzing its Competitiveness: Analyzed the Construction Sector of Pakistan comprehensively using Porter's Five Forces Model, conducted interviews of industry professionals, reviewed the package given by Former Prime Minister Imran Khan and gave solutions on how to increase competitiveness of the sector. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Aug 2022 - 26 Aug 2022 Martin Dow Ltd Marketing Intern Devised brand plan for product MultiBionta M Capsule, updated donation ROI tracker for products Neuromet and Dologab, assisted the supervisor in organizing Neuropathy Symposium and maintianed IMS for products Neurobion and Neoprox. 17 Jun 2022 - 29 Jul 2022 Habib Oil Mills (Pvt.) Ltd. Marketing Intern Conducted Retail Audit for HOM and competitor products, devised digital media plan for Habib Oil and Pizza Hut, conducted detailed sales analysis for HOM products (SKU wise and Region wise) and executed Bari Eid ki Bari Khushiyan Campaign. 11 Jun 2021 - 22 Jul 2021 Faysal Bank Limited Human Resources Intern Executed the FBL Vaccination Drive under the assistance of HR Business Partner and handled data of more than 4000 employees, conducted exit interviews, prepared aptitude test for induction of Branch Service Officer and Service Ambassador, wrote warning letters, termination letters and interoffice memorandum and analyzed the ongoing employee cases.