WARISHA AKRAM
OTHER-UNCATEGORIZED
· 2023
Email
w.akram_19354@khi.iba.edu.pk
Phone
331-348-9175
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.53
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Consumer behaviour, digital marketing, analytical approach to marketing decisions, data manipulation and visualization, advertising, media management, social media marketing, Logistic Regression, Decision Tree Model, Power BI, SEO Optimization, HR Process Flows, Recruitment
Verbatim text
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WARISHA AKRAM w.akram_19354@khi.iba.edu.pk 331-348-9175 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.53 Higher Secondary School Program 2019 St. Joseph's College for Women --- Secondary School Program 2017 Karachi Public School --- ELECTIVES Consumer behaviour, digital marketing, analytical approach to marketing decisions, data manipulation and visualization, advertising, media management, social media marketing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS · Analytical Approach to Marketing Decisions: Logistic Regression and Decision Tree Model: Here, as a group, we have aimed to predict the customer churn for the Telco company by developing logistic regression and decision tree model. On the basis of model's results, we have curated policies and recommendations which will target the group of customers and ensure that they are retained for a more extended period for the Telco company. Data Manipulation and Visualization: Powe BI: I have created a dashboard on Power BI to visualize the data set of a hypothetical company, KMart. I made effective use of slicers, drill-through graphs, and cards to make it interactive and engaging. Digital Marketing: RENIWN: As a group, we have revamped the RENIWN social media handles and generated content through SEO Optimization for its website. Also, we have designed the social media posts for the Instagram, Facebook and Linked. Through all of this we were able to increase the engagement and reach of RENIWN by 60% Consumer Behaviour: Netnography: Extracted tweets on the topic of women empowerment to analyze how different people show their support via various kinds of objects embodying feminism. Economic Review of Fishing Industry of Pakistan: We analyzed the current dynamics of the fishing industry of Pakistan, which included the prevalent issues and the potential opportunities to capitalize. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 22 Aug 2022 - 31 Dec 2022 Institute of Business Administration, Karachi Executive Assistant Assisted the faculty on designing course curriculum and class structure. Helped in executing guest speaker sessions from different companies. 18 Jul 2022 - 26 Aug 2022 Other Genesis Holdings-HR Intern Designed Employee Value Propositions for the companies of Genesis. Made HR Process Flows for the Genesis. Assisted in Recruitment. Executed the second part of the MT program for the genesis. 1 Oct 2021 - 31 Jul 2022 Institute of Business Administration, Karachi Writing Consultant Consulted students on their writing style and writing formats 1 Sep 2021 - 31 Dec 2021 Institute of Business Administration, Karachi Teachers Assistant(Marketing) Managed 100 students class slot and assisted the faculty in designing the course curriculum. Made quizzes and exams for the course and marked them also.