YOUSUF SHAKIL
OTHER-UNCATEGORIZED
· 2023
·
19284
Email
y.shakil_19284@khi.iba.edu.pk
Phone
335-202-4249
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.7
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical approach to marketing decisions, Introduction to marketing analytics, Brand management, Retailing, Financial modelling, Digital marketing, Marketing for startups, Financial Analysis, Ratio Analysis, SWOT Analysis, Marketing Strategy, Field research, Literature review, Data collection, Quantitative data analysis, SPSS
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YOUSUF SHAKIL y.shakil_19284@khi.iba.edu.pk 335-202-4249 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.7 Higher Secondary School Program 2019 Nixor College --- Secondary School Program 2017 Beaconhouse School System --- ELECTIVES Analytical approach to marketing decisions , Introduction to marketing analytics , Brand management , Retailing , Financial modelling , Digital marketing , Marketing for startups , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Financial Analysis of Engro Polymer & Chemicals Ltd.: Trend and Ratio Analysis of EPCL and its competitors for 2015 – 2019. Developed analytical skills by examining financial statements to describe the changes in ratios. Marketing Plan for Elegancia Shoes: Formulated a comprehensive marketing plan including SWOT Analysis, Marketing Strategy, Action Programs, Budgets, and Controls for a new product launch. Enhanced the understanding of strategies employed for positioning, pricing, and promotion of the new product variant. Analysis of Pakistan’s Fishing Industry: An in-depth analysis of the fishing industry using the Diamond Porter Model. Highlighted main issues in the fishing sector and suggested practical recommendations to enhance its efficiency and competitiveness. Inculcated skills for conducting field research. Who’s Behind E-Shopping Behavior during COVID-19: Pleasure, Practicality, or Public Opinion?: Co-authored a quantitative research article to investigate the motives behind online shopping behavior during the peak COVID-19 in Pakistan. ? Conducted a literature review of 30+ research papers, rigorous data collection through surveys, quantitative data analysis using SPSS, followed by insightful results and managerial implications. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 15 Aug 2022 - 15 Oct 2022 The Citizens Foundation Technology For Learning Intern Mapped the video content as fit and unfit for TCF classrooms and aligned it with TCF's student learning objectives (SLOs) and teacher guides for replacement. Implemented in 16 units of various TCF schools, reaching around 2,880 students 1 Jun 2022 - 29 Jul 2022 Strategy Intern Conducted competition scan for Ana & Batla Industries (Momse, Bona Papa, Nana Smarty), PSO DigiCash and Jazz. Brainstormed new ideas for on-ground activation, awareness campaigns, social media, digital PR, BTL for PSO Octane + Euro 5, PSO DigiCash, PSO Electro, DHA Multan, IHHN, Ana & Batla Industries (Nana Smarty), OPTP, Suzuki Swift, IBA Retreat, and PSO Dealership Excellence Awards (entertainment, engagement activities, memorabilia, host options, and food) 2 Aug 2021 - 23 Aug 2021 The Citizens Foundation Learning Coach Facilitated 8 students in strengthening their abilities in Mathematics by addressing queries, offering assistance, and monitoring their progress 19 Jun 2021 - 30 Jul 2021 Foundation Fighting Poverty Social Work Intern