YUMNA ALAVI
OTHER-UNCATEGORIZED
· 2023
·
19311
Email
y.alavi_19311@khi.iba.edu.pk
Phone
333-242-1031
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
2.91
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
Social Media Manager at RM Designs
Target role
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Skills
Adaptable, Artistic/Creative/Innovative, Being Thorough, Business Development/Management, Collaboration & Coordination, Content Management/Marketing, Decision Making, Digital Marketing, Flexibility, Interpersonal Communication, Leadership, Listening, Microsoft Office Skills, Persuasive, Report Writing, Social Media Management, Storytelling, Supervision/Leadership, Teamwork, Writing, Brand management, Digital marketing, Retailing, Executive leadership, Social marketing, Performance and compensation management, Advertising
Verbatim text
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YUMNA ALAVI y.alavi_19311@khi.iba.edu.pk 333-242-1031 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 2.91 Higher Secondary School Program 2019 The Lyceum School --- Secondary School Program 2017 The Mama Parsi Girls' Secondary School --- ELECTIVES Brand management , Digital marketing , Retailing , Executive leadership , Social marketing , Performance and compensation management , Advertising , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Hellmann's Brand Management Final Report: For the entirety of the semester, we worked on the project which centred around finding out the reason behind the low sales of Hellmann's mayonnaise in the pakistani market and how to improve it. This included doing primary research by visiting around 25 stores, focus group, interviews, surveys as well secondary research. There was extensive research on each competitor brand to determine the reasons of their success or lack thereof and understanding what exactly the consumers are looking for when making a purchase. A neuro marketing experiment was also done. The final presentation included the Unilever Hellmann's ABM as well who greatly appreciated the work and suggestions that were put forth. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Sep 2021 - RM Designs Social Media Manager Handle the social media accounts for several big restaurants across Karachi as well as other brands. Making content calendars for each brand on board, handling community engagement and the content-including captions and visual captions, for each post for Instagram and Facebook. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Artistic/Creative/Innovative Being Thorough Business Development/Management Collaboration & Coordination Content Management/Marketing Decision Making Digital Marketing Flexibility Interpersonal Communication Leadership Listening Microsoft Office Skills Persuasive Report Writing Social Media Management Storytelling Supervision/Leadership Teamwork Writing