ZAID YAHYA CHAWLA
OTHER-UNCATEGORIZED
· 2023
·
18757
Email
z.chawla_18757@khi.iba.edu.pk
Phone
331-222-6432
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.71
Year
2023
Education
Institute of Business Administration
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Conflict Management/Resolution, Entrepreneurial, Consumer behavior, Brand management, Retailing, Introduction to marketing analytics, Analytical approach to marketing decisions, Financial modelling, Supply chain management, International relations, netnography, Theory of Reasoned Action, Theory of Planned of Behavior, Porter’s Diamond Model
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ZAID YAHYA CHAWLA z.chawla_18757@khi.iba.edu.pk 331-222-6432 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.71 Higher Secondary School Program 2019 Karachi Grammar School --- Secondary School Program 2017 Karachi Grammar School --- ELECTIVES Consumer behavior , Brand management , Retailing , Introduction to marketing analytics , Analytical approach to marketing decisions , Financial modelling , Supply chain management , International relations , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Dimensions of Burden - Consumer Behaviour Analysis: • Conducted an 8 week long netnography (online ethnography) to analyze behavior of primary school going children’s parents • Applied Theory of Reasoned Action to display how burden created positive or negative attitudes and resultantly choice of school by parent. • Conducted an 8 week long netnography (online ethnography) to analyze behavior of primary school going children’s parents • Applied Theory of Reasoned Action to display how burden created positive or negative attitudes and resultantly choice of school by parent. Smartphone Purchase Intentions of Pakistani Consumers – Behavioral Analysis: • Used the Theory of Planned of Behavior to gauge Attitudes, Subjective Norms, and Perceived Behavioral Control of potential smartphone buyers. • Concluded that factors such as peer influence and convenience of purchase are the most important factors in driving purchase intentions. Pakistan’s Dairy Sector – Industry Analysis : • Analyzed the structure and supply chain for milk using Porter’s Diamond Model • Highlighted key issues and respective solutions to capitalize on a potential $30 Billion industry. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 17 Sep 2021 - 16 Mar 2022 Business Development Executive Bykea : Enabled 100+ Small and Medium online merchants and physical retailers to accept payments via Bykea Cash Payment Gateway and QR code respectively. Scaled Monthly Gross & Net Transactions 6x while reporting directly to the Chief Information Officer 28 Jun 2021 - 12 Aug 2021 Summer Intern Hotpod - Cloud kitchen network : Spearheaded analysis of global and local restaurant's brand identity to launch Hotpod's virtual fast food brands 29 Jun 2020 - 3 Aug 2020 Kiran Foundation Project Intern Initiated the process of providing Kiran Foundation's Scholarship Committee with a bank of local universities that students should attend. The task enabled the team in forming collaborations with Tier 1 universities. Formed a list of sample questions to support the Interview Committee to test IQ and EQ using behavioural and situational questions INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Artistic/Creative/Innovative Conflict Management/Resolution Entrepreneurial