ZUNAIRA KHAN
OTHER-UNCATEGORIZED
· 2023
Email
z.khan_18732@khi.iba.edu.pk
Phone
334-370-3554
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.37
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Digital marketing, Data visualization and manipulation, Sales management, Analytical approach to marketing decisions, Social media marketing, Introduction to trade marketing, Marketing for start-ups, UI analysis, UX research, Figma, SEO, WordPress, Scriptwriting, Video editing
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Linkedin Profile ZUNAIRA KHAN z.khan_18732@khi.iba.edu.pk 334-370-3554 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.37 Higher Secondary School Program 2019 Nixor College --- Secondary School Program 2017 Haque Academy --- ELECTIVES Digital marketing , Data visualization and manipulation , Sales management , Analytical approach to marketing decisions , Social media marketing , Introduction to trade marketing , Marketing for start-ups , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Understanding the impact of COVID on the grocery consumption patterns of Pakistani household: Conducted and analyzed interviews of multiple decision-makers from different SEC backgrounds regarding their consumption habits during and after Covid-19. Traveling Mate – Market Portfolio: Created a market portfolio for a start-up, keeping Covid-19 into consideration—through interviews, survey research, and synthesis of findings. GameNight - A prototype for a dating app: Performed UX research and identified customer pain points. Moreover, created a low-fi UX wireframe and a Figma prototype. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 4 Jul 2022 - 16 Aug 2023 Rapid Compute Marketing and Product Intern Conducted in-depth UI analysis of Rapid's customer portal and created a set of low-fi frames to showcase optimal UI. Initiated UX research for the website by conducting a competitor and performance analysis. Curated the visual and written elements of the newsletter and the corporate profile. 23 May 2022 - 1 Jul 2022 Catalyst Pakistan Project Intern Planned and successfully executed team engagement activities involving +300 people by planning out the traffic flow for the event and monitoring the participants during the event. Played an active role in improving their presence throughout social media accounts by creating a social media calendar. 1 Jun 2021 - 1 Sep 2021 8 loop Content Intern Wrote 50+ SEO- optimized product review articles with the help of software such as SEO Surver. Managed a review website for baby products by optimizing its SEO and readability on WordPress. 1 Jul 2020 - 1 Sep 2021 IBA Today Editor Managed 10 writers through editing their articles in terms of SEO and readability. Assisted in producing 13 episodes of the podcast "Let's Talk" through scriptwriting and video editing. 1 Jun 2020 - 17 Jul 2020 The Citizens Foundation Class Executive Helped the students secure admission to top universities in Karachi, such as CBM and Bahria University. Was constantly in contact with the students and acted as a mentor during their admission process.