TEHREEM SIRAJ
OTHER-UNCATEGORIZED
· 2023
·
23895
Email
t.siraj.23895@khi.iba.edu.pk
Phone
333-338-3569
LinkedIn
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GitHub
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Academic
Program
MBA-M
CGPA
3.21
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Adaptable, Analytical Skills/Data Analysis, Being Thorough, Collaboration & Coordination, Conflict Management/Resolution, Content Management/Marketing, Critical Thinking, Decision Making, Digital Marketing, Flexibility, Leadership, Microsoft Office Skills, Multitasking, Presentation, Questioning Skills, Quick Learner, Relationship Management, Report Writing, Research, Social Media Management, Supervision/Leadership, Task Delegation, Teamwork, Time Management, Writing, Event Management
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TEHREEM SIRAJ t.siraj.23895@khi.iba.edu.pk 333-338-3569 MBA-M EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Masters Program June 2023 Institute of Business Administration, Karachi 3.21 Bachelors 2019 NED 3.7-3rd Position Higher Secondary School Program 2015 Govt Degree College Gulshan-e-Iqbal Block-7 --- ELECTIVES Digital marketing , Marketing analytics , Business analytics & decision making , Advance brand management , Advance marketing communications , Services marketing , Applied buying behaviour , Ecommerce & its applications , Sales management , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Post-Covid Marketing Strategy for Dettol Liquid Handwash: Created marketing plan for the Dettol liquid hand wash by Reckitt as part of ELP. Marketing Plan for SkiBig3: Created marketing plan for an international brand with a cross cultural team. Private Label Brand for Scented Candles: Developed a private label brand for scented candles and deployed omni-channel marketing strategy. Digital Marketing Plan for DTC Brand: Established a B2C sub-brand for a B2B brand and created digital marketing strategy for them. Qualitative Research on ‘Sustainable Packaging’: Conducted primary & secondary research to gather insights into the perception of consumers regarding sustainable packaging. Marketing Plan of ‘Equal Stevia’ for IBL Healthcare: Executed market research and proposed digital marketing strategies to avoid market cannibalization and increased sales. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 2 Sep 2019 - 30 Apr 2020 A.I. MIR Leadership Development Associate - 1 Feb 2017 - 30 Apr 2017 Viscous.Co Intern - Research & Development 1 Jun 2016 - 31 Jul 2016 Pakistan American Cultural Center (PACC) Intern-Event Management INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Analytical Skills/Data Analysis Being Thorough Collaboration & Coordination Conflict Management/Resolution Content Management/Marketing Critical Thinking Decision Making Digital Marketing Flexibility Leadership Microsoft Office Skills Multitasking Presentation Questioning Skills Quick Learner Relationship Management Report Writing Research Social Media Management Supervision/Leadership Task Delegation Teamwork Time Management Writing Event Management