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AYESHA SHAMS

OTHER-UNCATEGORIZED · 2024

a.shams.21998@khi.iba.edu.pk

Phone

03232006371

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GitHub

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Academic

Program

BBA

CGPA

3.41

Year

2024

Education

Institute of Business Administration

Address

Karachi

DOB

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Career

Current role

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Target role

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Skills

marketing, sales, trade marketing, market competitor analysis, distribution

Interests / quote

With a decent foundation in marketing and sales through my academical background and experience, my goal is to drive impactful marketing strategies and sales initiatives that enhance brand visibility and competitive positioning. I am eager to leverage my skills in trade marketing to help companies excel in traditional sales channels.

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

Linkedin Profile
AYESHA SHAMS
a.shams.21998@khi.iba.edu.pk
321/990-0201/03232006371
BBA
CAREER OBJECTIVE
With a decent foundation in marketing and sales through my academical background and experience, my goal is to drive impactful
marketing strategies and sales initiatives that enhance brand visibility and competitive positioning. I am eager to leverage my skills in trade marketing to help companies excel in traditional sales channels.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
Dec 2024
Institute of Business Administration, Karachi
3.41
A-Level
2019
Nixor College
A,B,C
Karachi
o-level
2017
Army Public School, Karachi
1A*,5As,3Bs
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Project Trainee
Unilever Pakistan Limited
1 Jan 2024 - 5 May 2024
SKILLS AND COMPETENCIES
INTEREST AND HOBBIES
TERM PROJECT(S)/RESEARCH WORK(S)
Project Trainee: As a part of my Experiential Learning Program, I along with my peers conducted an in-depth market competitor
analysis and trade marketing practices for Walls, involving 30+ retail visits, 3+ interviews, and distribution visits, focusing on the
general trade and mobile channels. We also provided strategic recommendations to enhance distribution and competitive positioning
in Pakistan's ice cream industry against its competitors i.e. Hico and Omore.

Provenance

Source file: IBA - Profile Book 2025 - Undergraduate Programs.pdf
From job #311 page 32
Created: 1778199346