ARTI BAI

Academic

Career

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Linkedin Profile
ARTI BAI
a.bai.22583@khi.iba.edu.pk
336/065-7793/03360657793
BBA
CAREER OBJECTIVE
As a highly motivated and results-driven marketing person, my objective is to leverage my skills in strategic planning, brand
development, and digital marketing to contribute to the success of a dynamic and innovative marketing team. I aim to apply my
creativity and analytical mindset to drive brand awareness, customer engagement, and revenue growth. Seeking a challenging marketing
role where I can continue to learn, grow, and make a meaningful impact in a forward-thinking organization.
EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE	City
BBA	June 2024	Institute of Business Administration, Karachi	3.44	
A-Level	2020	Nixor College	A* A B	Karachi
o-level	2018	Beaconhouse School System, Karachi	A* 6As 2Bs	
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION	NAME OF THE COMPANY	TENURE/DURATION
social media manager	The Citizens Foundation	27 Jun 2023 - 30 Sep 2023
Designed social media posts in the form of posters, reels using adobe photoshop, premiere pro, and capcut. Designed props for its
school event. Sorted data and organised it to the company's need. Created professional presentations for its sponsors.
SKILLS AND COMPETENCIES
Graphic Designing - (INTERMEDIATE)
INTEREST AND HOBBIES
Creativity: Manual Arts, design creation on latest apps, videography, marketing research.
TERM PROJECT(S)/RESEARCH WORK(S)
Netnography research to understand consumer behaviour: To understand consumption patterns of consumers for a famous vlogger-
Maaz Safdar by regularly providing reflections on its consumers' comments and analyzing those insights for a useful finding.