ASJAD SOHAIL

Academic

Career

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Linkedin Profile
ASJAD SOHAIL
a.sohail.22164@khi.iba.edu.pk
332/231-8482/03329817386
BBA
CAREER OBJECTIVE
A final-year BBA student majoring in marketing and data analytics, seeking a challenging position after my undergrad within the realms
of brand management or analytics. Dedicated to integrating strategic marketing insights with data analytics to optimize decision-making
processes and significantly contribute towards organizational objectives.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2024
Institute of Business Administration, Karachi
3.53
A-Level
2019
Beaconhouse College
4As
Karachi
o-level
2017
City School, Karachi
2A* 6As
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Marketing intern
FOODPANDA
5 Jul 2023 - 16 Aug 2023
Food panda and pepsi Collabration campaign (Foodpanda x Pepsi), primary and secondary research for a new launch in Quetta
cantonment and then designed launch campaign, Focus groups to identify reasons for declining click trough rate on in app carousels
and recommending changes as per the findings, Analyzed Monthly KPI's for Islamabad , Karachi, Lahore and presented the monthly
summary and resons for changes in each KPI of Concepts and Genral inventory to Senior Brand manager , Generated Tickets on Kanban
Dashboard on JIra for in-app visuals ,Carousels and social media visuals.
Senior Volunteer
The Citizens Foundation
5 Jun 2022 - 25 Jul 2022
supervised a team of 12 junior volunteer, regulated a school curriculum consisting of 150 students, teaching plan for 4 weeks for my
appointed TCF school
Business development and Finance intern
21 Jun 2022 - 30 Jul 2022
Redesigned the company(Crete Trav, a startup ) budget allocation for next 3 months, brought different travelling agencies in different
countries on board, Developed multiple tour packages with local clients and provided tentative costing for their tours, Used Zoho books
for inventory management.
HONORS/AWARDS AND OTHER RECOGNITIONS
Deans list
UNITED STATES EDUCATIONAL FOUNDATION IN PAKISTAN( USEFP) 2019
100% Scholarship during A-levels
SKILLS AND COMPETENCIES