BAKHT AFREEN

Academic

Career

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Linkedin Profile
BAKHT AFREEN
b.afreen.22040@khi.iba.edu.pk
314/411-5097/03394115097
BBA
CAREER OBJECTIVE
Just a dynamic marketing student with a passion for leveraging innovative strategies to drive brand awareness and consumer
engagement. Seeking a career that allows me to apply my academic knowledge, creativity, and analytical skills to contribute
meaningfully to a dynamic marketing team. Eager to embrace challenges, adapt to evolving industry trends, and contribute to the
success of marketing campaigns that leave a lasting impact on target audiences.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2024
Institute of Business Administration, Karachi
3.12
A-Level
2020
Lahore College of Arts and Sciences (LACAS)
4A*
Lahore
o-level
2018
Lahore College of Arts and Sciences (LACAS), Lahore
3A 4B 1C
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Marketing Intern
Pepsi-Cola International (Pvt.) Ltd.
22 May 2023 - 15 Aug 2023
Conducted consumer research for the launch of new lay's flavors, prepared and delivered impactful presentations stating the consumer
insights and activation plans for the flavor launch.
Strategy Intern
15 Feb 2023 - 15 May 2023
Managed events for different companies like Toyota, Kiko Milano, Ufone, and helped them with strategy making. Worked with a team of
6 people and collaborated with them to pitch in different ideas for brands approval.
Social Media Executive
MangoBaaz
5 Jan 2022 - 8 Nov 2022
Designed and posted content that resonated with the audience. Conducted live sessions with influencers. Was able to increase their
Facebook reach by 200% and Instagram reach by 130%.
Marketing Intern
1 Dec 2021 - 20 Feb 2022
Increased mosaic visions online sales by strategizing their promotional techniques like lead generation, and email marketing. Was able
to increase their engagement by 150%.
HONORS/AWARDS AND OTHER RECOGNITIONS
Director- IBA Community Service society • Was able to get 30 people on board for a blood donation drive for thalassemia patients.
Executive council- IBA human resource society • Organized an informative study tour to Pakistan Stock Exchange for IBA student.
Best team lead- WWF
Excellence awards (A Levels) – Business & Psychology