MALAIKA MALIK

Academic

Career

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Linkedin Profile
MALAIKA MALIK
m.malik.22524@khi.iba.edu.pk
301/841-2317/03008412316
BBA
CAREER OBJECTIVE
A versatile brand enthusiast seeking to use creative problem-solving abilities to develop strategies to maximize brand exposure. Also, to
study market trends identifying customer habits and spending to build the right brand strategy, driving growth, market share and
building brand equity.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2024
Institute of Business Administration, Karachi
3.54
A-Level
2019
Lahore Grammar School
A*,B, C
Lahore
o-level
2017
Lahore Grammar School, Lahore
7As, 2A*
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Brands Intern
Procter & Gamble Pakistan (Pvt) Limited
2 Jun 2023 - 2 Aug 2023
Successfully completed four projects through which I conducted a thorough BHD analysis and HHP analysis uncovering new
opportunities and learnings across all KPIs and regions for Ariel. Secondly, built and executed a trial activation program (BTL program)
targeted at specific SECs generating trial in over 100 K households. Developed a comprehensive Integrated Marketing Communication
Plan by leveraging consumer insights and preferences. Lastly, built a consumer analysis report after visiting over 100 households
through physical interviews and surveys.
Customer Experience Intern
2 Jun 2022 - 2 Aug 2023
Created a customer escalation matrix to effectively expedite customer applications within the growth funnel. Increased conversions in
the low hanging customer segment from 10% to 30% by identifying problems and strategising a plan with the team. Designed
communication plans and financially coached customers about the most suitable Rotating Savings and Credit Association (ROSCA) plan
resulting in a 25% increase in conversion rate. Analyse customer needs and behaviours by designing five different surveys, conducting
50+ interviews and circulating feedback forms. Worked in multidisciplinary teams by collaborating with product, communication, data,
and marketing associates to strategize ideas on various projects
Eco Intern
WWF Pakistan
2 Jun 2023 - 2 Aug 2021
Organised, hosted and lead a solution oriented, live contest and online conference aiming towards a sustainable and greener future
with a participation of over 80 participants and attendees such as the head of UNAP. Initiated a social marketing campaign attracting
over 200 followers on Instagram by creating content and posters for the event.
HONORS/AWARDS AND OTHER RECOGNITIONS
- Deans Lister all semesters
- Unilever Talent Hunt, (Top-10 finalist): built a Brand Launch Plan and Financial Model to reposition the Rafhan and increase market
share by 10% to introducing a new desert mix by leveraging consumer insight and targeting towards the modern mother.