SHAMS UZ ZUHA QADRI SYED

Academic

Career

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SHAMS UZ ZUHA QADRI SYED
s.syed.21612@khi.iba.edu.pk
335/297-8039/03352978039
BBA
CAREER OBJECTIVE
As a final year BBA Marketing student at IBA Karachi, I aspire to excel in the FMCG industry, specializing in advertising and branding. My
expertise in digital marketing, bolstered by practical freelancing experience, positions me to contribute innovatively and effectively in
dynamic marketing roles.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2024
Institute of Business Administration, Karachi
2.85
HSC
2019
Sir Adamjee Institute
B
Karachi
SSC
2017
Other, Karachi
A1
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Marketing Intern
Pak Qatar Takaful
1 Aug 2021 - 31 Aug 2021
Developing and Presenting PQT's marketing strategy, focusing on social media, PR events, and agent meetings.
Digital Marketing Intern
Other
1 Jun 2022 - 31 Jul 2023
Create and manage sponsored social media campaigns, including creative development, copywriting, and audience targeting.
SKILLS AND COMPETENCIES
INTEREST AND HOBBIES
TERM PROJECT(S)/RESEARCH WORK(S)
Market Research - Real Estate and Developmental Projects in USA and GCC: Conducted Research for Pak Qatar Takaful's upcoming
projects in USA and GCC region.
Market Research and Demand Analysis of Dry Fruits in Karachi: Conducted research for retail market opportunities in Karachi's
landscape.
Financial Ratios and Standing Analysis of Fauji Fertilizers Ltd: In this project for the Financial Management course at IBA Karachi, we
conducted a comprehensive analysis of financial strategies and practices.
Competitiveness in Dairy Industry of Pakistan - Porter's Diamond Model Analysis: In this project for the Analysis of Pakistani
Industries course, we studied factors that impact Pakistan's Dairy Industry's Competitive Advantage;.