ZARYAB UMAR FAROOQ MALIK

Academic

Career

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Linkedin Profile
ZARYAB UMAR FAROOQ MALIK
z.malik.23182@khi.iba.edu.pk
331/532-3907/03315323907
BSECO
CAREER OBJECTIVE
Seeking a challenging role in a dynamic environment to leverage my diverse experience in E-commerce, NFTs, FMCG, banking, and
logistics. Eager to contribute my skills in business operations, customer engagement, and project management. Currently in the final
semester at IBA, poised to drive success in a forward-thinking organization.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BSECO
June 2024
Institute of Business Administration, Karachi
3.29
HSC
2019
Bahria College
A
Karachi
SSC
2016
Army Public School, Karachi
A
MAJORS
Economics
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
1 Jan 1970 - 1 Jan 1970
SKILLS AND COMPETENCIES
INTEREST AND HOBBIES
TERM PROJECT(S)/RESEARCH WORK(S)
Final Year Project: 2023-2024 (Inflation and Mental Health Issues Post-Covid) : • Conducted an in-depth Final Year Project (FYP)
focusing on the intersection of COVID-19 and its impact on inflation, contributing valuable insights into the pandemic's economic
ramifications. • Investigated the relationship between mental health deterioration and inflation rates in the post-COVID era,
highlighting the socio-economic challenges faced by communities. • Utilized quantitative and qualitative research methods to analyze
data, resulting in a comprehensive understanding of the multifaceted effects of COVID-19 on economic stability. • Developed and
proposed strategic recommendations aimed at mitigating the adverse effects of inflation on mental health, demonstrating an
innovative approach to socio-economic resilience.
Analytical Approach to Marketing Decisions: • Led a project analyzing supermarket campaign data to identify the most and least
effective marketing strategies, employing an analytical approach to optimize future marketing decisions. • Utilized statistical analysis
and data visualization techniques to evaluate the performance of various marketing campaigns based on sales data, customer
engagement, and ROI metrics. • Identified key factors contributing to the success or failure of campaigns, such as timing, messaging,
and target demographics, providing actionable insights for improvement. • Proposed strategic recommendations for enhancing
underperforming campaigns, including optimization of ad placements, refinement of messaging, and better alignment with target
audience preferences.