PAZIRISH ZEHRA

Academic

Career

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Linkedin Profile
PAZIRISH ZEHRA
p.zehra.21893@khi.iba.edu.pk
331/368-3145/03313683145
BSSS
CAREER OBJECTIVE
A dedicated professional with hands-on experience as a small business owner and a marketing intern at Unilever. My background in
psychology fuels my passion for understanding consumer behavior. I am actively pursuing a dynamic marketing role, aiming to apply my
creativity and analytical prowess to lead impactful campaigns and contribute to organizational success.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BSSS
June 2024
Institute of Business Administration, Karachi
3.57
A-Level
2020
St. Michael's Convent School
A
Karachi
o-level
2018
St. Michael's Convent School, Karachi
A
MAJORS
Psychology
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Marketing Intern
Unilever Pakistan Limited
12 Jun 2023 - 18 Aug 2023
Drove impactful on-ground activations by sunsilk including Mall and LMT activations. Oversaw key marketing events such as Sunsilk
themed Barbie movie night ensuring high brand visibility. Lead some successful DAD campaigns, like Independence day, generating
15.7k+ leads at a CPL of 11 in 15 days.
Small Business Owner
Other
15 Apr 2020 - 31 Jan 2024
Pazzees: Established a thriving home-based icecream venture with 7k+ orders till date. Managed a seamless end-to-end supply chain, amplified brand visibility via social media with 8k+ followers, and gained recognition in print media such as Dawn. Also expanded customer base into the B2B segment, serving corporate giants like HBL.
HONORS/AWARDS AND OTHER RECOGNITIONS
Dean's Honor List 2021-2024
SKILLS AND COMPETENCIES
Artistic/Creative/Innovative - (ADVANCE)
Adaptable - (INTERMEDIATE)
Business Development/Management - (ADVANCE)
Coaching/Counseling/Mentoring - (ADVANCE)
Collaboration & Coordination - (ADVANCE)
Content Management/Marketing - (INTERMEDIATE)
Graphic Designing - (INTERMEDIATE)
Entrepreneurial - (ADVANCE)