FATIMA AZEEM

Academic

Career

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Linkedin Profile
FATIMA AZEEM
f.azeem.24735@khi.iba.edu.pk
315/237-8398/03152378398
BBA
CAREER OBJECTIVE
Marketing graduate with a passion for building brands that truly connect with people. I’m eager to explore how marketing shapes
perceptions and creates lasting impressions. With a can-do attitude and a strong interest in administration, I’m ready to take on
challenges and contribute to meaningful brand growth.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2025
Institute of Business Administration, Karachi
3.15
HSC
2020
Bahria College
A
Karachi
SSC
2018
Bahria College, Karachi
A*
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
HR Intern
National Bank Of Pakistan
1 Jul 2023 - 10 Sep 2023
Assisted in Creation of NBP's Annual newsletter while gaining exposure to HR and management practices. developed skills in critical
thinking, communication and data management.
1 Jan 1970 - 1 Jan 1970
SKILLS AND COMPETENCIES
INTEREST AND HOBBIES
Painting
Reading books
TERM PROJECT(S)/RESEARCH WORK(S)
Research on Fintech Industry in Pakistan : Conducted comprehensive research on the fintech landscape in Pakistan, identifying key
players, market trends, and regulatory challenges. Furthermore, analyzed market data to assess the growth potential and competitive
dynamics within the fintech sector.
Managerial Analysis of GSK : This project involved an in-depth analysis of GSK’s management practices through an onsite visit to its
Korangi facility. Primary data was collected via interviews to understand managerial strategies, decision-making processes, and
operational structures, providing practical insights into real-world corporate management.
Consumers Perceived Risk on Consumers Preference: This project explored the impact of perceived risk on consumer preferences
through extensive primary and secondary research. Data was analyzed using SPSS to identify key patterns and insights, providing a
research-backed understanding of consumer decision-making behavior.