MUHAMMAD HASSAAN

Academic

Career

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Linkedin Profile
MUHAMMAD HASSAAN
m.hassaan.24802@khi.iba.edu.pk
331/934-0198/023200951701
BBA
CAREER OBJECTIVE
Looking to secure an internship with a reputable organization where I can utilize and nurture my capabilities while gaining valuable
market experience.
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
City
BBA
June 2025
Institute of Business Administration, Karachi
3.72
HSC
2021
Army Public School
89.7%
Rawalpindi
SSC
2018
Army Public School, Rawalpindi
85.25
INTERNSHIP/WORK EXPERIENCE(S)
DESIGNATION
NAME OF THE COMPANY
TENURE/DURATION
Hyundai Nishat Motor Pvt Ltd
1 Jan 1970 - 1 Jan 1970
SKILLS AND COMPETENCIES
Public Speaking - (ADVANCE)
Interpersonal Communication - (ADVANCE)
Public Relations - (INTERMEDIATE)
Flexibility - (INTERMEDIATE)
Writing - (INTERMEDIATE)
Critical Thinking - (INTERMEDIATE)
INTEREST AND HOBBIES
Football
Cricket
Pro Wrestling
Formula One
Debates
Video Gaming
TERM PROJECT(S)/RESEARCH WORK(S)
Impact of Cancel Culture on Consumer Behavior: The rise of social media in today’s digital age has paved the way for brands to face
harsher consequences for their actions in the presence of cancel culture. Consumers are more informed, active, and ready to hold
brands accountable for generally unacceptable behaviors. Understanding the dynamics between cancel culture and consumer
perception, more importantly, the factors and influences that lead to the cancellation of a brand, is imperative for businesses in this
age. However, limited pre-existing research exists focusing on the changing perception based on these factors. To augment existing
knowledge on this discourse, the authors investigate the impact of cancel culture on consumers' buying behavior by employing a
comprehensive framework integrating both qualitative and quantitative approaches. The authors find that (1) brand loyalty in
customers falls in response to actions by brands exhibiting opposing thoughts, beliefs, and views; the higher the moral sensitivity of