RUTABA IQBAL
OTHER-UNCATEGORIZED
· 2026
Email
rutabaiqbal2000@gmail.com
Phone
+92 333 7740308 / 03337740308
GitHub
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Academic
Program
MS in Marketing
CGPA
3.18
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Digital Marketing, Leadership, Microsoft Office Skills, Social Media Management
Interests / quote
To build and scale consumer-centric lifestyle brands by combining my academic foundation in textile engineering with a focused pursuit of marketing and brand management. Having managed a retail bedding brand from a scratch startup, I bring hands-on experience across brand building, market entry, growth challenges, and execution. I aim to further develop my strategic, analytical, and creative capabilities to drive sustainable brand growth, meaningful consumer engagement, and long-term brand equity.
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RUTABA IQBAL Email: rutabaiqbal2000@gmail.com | Phone: +92 333 7740308 / 03337740308 LinkedIn: https://www.linkedin.com/in/rutaba-iqbal02/ CAREER OBJECTIVE To build and scale consumer-centric lifestyle brands by combining my academic foundation in textile engineering with a focused pursuit of marketing and brand management. Having managed a retail bedding brand from a scratch startup, I bring hands-on experience across brand building, market entry, growth challenges, and execution. I aim to further develop my strategic, analytical, and creative capabilities to drive sustainable brand growth, meaningful consumer engagement, and long- term brand equity. EDUCATION MS in Marketing – 2026 Institute of Business Administration, Karachi, Karachi CGPA: 3.18 Textile Engineering – 2021 NED, Karachi CGPA: 2.9 HSC – 2017 Metropolis Education System, Karachi Grade/Percentage: A+ / 80.05 MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Merchandiser Yunus Textile Mills | Nov 2021 - Jun 2022 looked after merchandising of European Textile customers - IKEA & RUSTA Yunus Textile Mills | Mar 2023 - Jan 1970 Worked directly with CEO & Founder of brand 'Sunday Linens' to shape & maintain the brand's identity & positioning . Plan & direct the product photoshoot end to end , from creating mood board to coordinating with teams overall. Oversee digital marketing strategies on LinkedIn , Instagaram, Facebook, including influencer marketing, PR collaboration, content calendar, paid social media campaigns. SKILLS & COMPETENCIES • Digital Marketing (INTERMEDIATE) • Leadership (ADVANCE) • Microsoft Office Skills (INTERMEDIATE) • Social Media Management (ADVANCE) TERM PROJECT(S)/RESEARCH WORK(S) • The Global Paradox of Consumer Preference: Investigating the biasness toward Imported Brands Over Locally- Made Products: The research aims to study about the paradox of consumer preference on global products in contrast of locally made products.