SOHA MIRZA
OTHER-UNCATEGORIZED
· 2026
Email
sohamirza99@gmail.com
Phone
+92 300 3598763 / 03003598763
GitHub
—
Academic
Program
MS in Marketing
CGPA
3.5
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
—
Target role
—
Skills
Adaptable, Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Goal Setting, Microsoft Office Skills, Content Management/Marketing, Decision Making, Customer Service, Digital Marketing
Interests / quote
My career goal is to grow into a well-rounded marketing professional by learning from industry experts and gaining hands-on experience across diverse business functions. I aim to specialize in strategic and digital marketing, with a strong foundation in consumer behavior, brand building, and data-driven decision-making. As part of my long-term development, I also plan to pursue the Chartered Institute of Marketing (CIM) qualification to strengthen my global perspective and professional credentials. I am eager to contribute meaningfully, continuously learn, and take on challenges that shape me into a future-ready leader.
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SOHA MIRZA Email: sohamirza99@gmail.com | Phone: +92 300 3598763 / 03003598763 LinkedIn: https://www.linkedin.com/in/sohamirza/ CAREER OBJECTIVE My career goal is to grow into a well-rounded marketing professional by learning from industry experts and gaining hands-on experience across diverse business functions. I aim to specialize in strategic and digital marketing, with a strong foundation in consumer behavior, brand building, and data-driven decision-making. As part of my long-term development, I also plan to pursue the Chartered Institute of Marketing (CIM) qualification to strengthen my global perspective and professional credentials. I am eager to contribute meaningfully, continuously learn, and take on challenges that shape me into a future- ready leader. EDUCATION MS in Marketing – 2026 Institute of Business Administration, Karachi, Karachi CGPA: 3.5 BBA – 2023 SZABIST, Karachi CGPA: 3.74 A-Level – 2018 Nixor College, Karachi Grade/Percentage: A,B,B MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Customer Experience Intern Maersk Pakistan | Jul 2023 - Sep 2023 A strategic, data-driven project focused on increasing Maersk's import volumes by identifying key growth opportunities through customer-level analysis. Internal databases and Power BI were used to evaluate customer profitability and segment import clients based on volume trends, enabling targeted strategy development. Customer insights and market feedback were incorporated to shape actionable recommendations. Findings were consolidated into a cross-functional report and presented to senior management, supporting data-informed decisions for high value client acquisition. SKILLS & COMPETENCIES • Adaptable (ADVANCE) • Analytical Skills/Data Analysis (ADVANCE) • Artistic/Creative/Innovative (ADVANCE) • Goal Setting (ADVANCE) • Microsoft Office Skills (ADVANCE) • Content Management/Marketing (ADVANCE) • Decision Making (ADVANCE) • Customer Service (INTERMEDIATE) • Digital Marketing (INTERMEDIATE) TERM PROJECT(S)/RESEARCH WORK(S) • Consumer Activism in the Era of Boycotts: A Consumer Culture Theory Perspective: This ongoing thesis examines the shifting power dynamics between brands and consumers, with a specific focus on consumer activism in the form of brand boycotts. Focusing on the Gaza genocide as a real-world context, the study examines why