FATIMA AFTAB
OTHER-UNCATEGORIZED
· 2026
Email
fatimaaftabkhan13@gmail.com
Phone
03332712123 / 03322602088
GitHub
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Academic
Program
BBA
CGPA
3.32
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Adaptable, Social Media Management, Collaboration & Coordination, Digital Marketing, Microsoft Office Skills, Time Management, Flexibility, Teamwork
Interests / quote
To gain practical marketing experience, strengthen my understanding of brand communication and audience engagement, and build a strong foundation for my future career.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
FATIMA AFTAB Email: fatimaaftabkhan13@gmail.com | Phone: 03332712123 / 03322602088 LinkedIn: https://www.linkedin.com/in/fatimaaftabb/ CAREER OBJECTIVE To gain practical marketing experience, strengthen my understanding of brand communication and audience engagement, and build a strong foundation for my future career. EDUCATION BBA – 2026 Institute of Business Administration, Karachi, CGPA: 3.32 A-Level – 2022 The City School, Karachi O-Level – 2020 The City School, Karachi MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Marketing Intern Ismail Industries Limtied | Jun 2025 - Aug 2025 Contributed to the launch strategy of Candyland Magic through activation planning, digital coordination and retail execution, while also assisting in market visits, in-store visibility assessments and basic quality control processes. English Instructor The Citizens Foundation | Sep 2023 - Jun 2024 English Instructor to TCF students aged 16-18, enhancing their English skills and academic growth through personalised instruction and engaging activities SKILLS & COMPETENCIES • Adaptable (ADVANCE) • Social Media Management (ADVANCE) • Collaboration & Coordination (ADVANCE) • Digital Marketing (INTERMEDIATE) • Microsoft Office Skills (INTERMEDIATE) • Time Management (ADVANCE) • Flexibility (INTERMEDIATE) • Teamwork (INTERMEDIATE) TERM PROJECT(S)/RESEARCH WORK(S) • Brand Strategy & Consumer Insight Project – Butterfly (Feminine Care, FMCG): Conducted a comprehensive brand strategy analysis using primary research (focus group + 100+ surveys) and frameworks including CBBE, SWOT, and purchase journey analysis to identify consumer switching drivers, perception gaps, and strategic growth opportunities in Pakistan’s feminine hygiene market. • 360° Digital Marketing Strategy-Crochettier: Developed a complete marketing strategy for a local crochet brand, including launching an e-commerce site, SEO, ran Meta/Google Ads, and multi-platform social media management. Increased engagement by 1000%+, reached 15K+ accounts,
AI enrichment
Fatima Aftab is a BBA Marketing student graduating in 2026 with a 3.32 CGPA, possessing internship experience in marketing strategy and digital coordination. She has demonstrated practical skills through academic projects involving brand analysis and digital marketing campaigns, alongside teaching experience.
Skills (AI)
["Marketing Strategy", "Digital Marketing", "Social Media Management", "Brand Communication", "Consumer Insight", "Market Research", "SEO", "Meta Ads", "Google Ads", "Microsoft Office", "Teamwork", "Time Management"]
Status: ai_done