FIZA ABDUL RAUF
OTHER-UNCATEGORIZED
· 2026
Email
f.rauf.25944@khi.iba.edu.pk
Phone
308/226-7164 / 03082267164
GitHub
—
Academic
Program
BBA
CGPA
3.56
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
—
Target role
—
Skills
Adaptable, Collaboration & Coordination, Conflict Management/Resolution, Customer Service, Graphic Designing, Time Management, Teamwork
Interests / quote
A motivated BBA student passionate about marketing and sales, with hands-on experience in trade marketing, sales, andmarket research. I enjoy understanding consumers, building client relationships, and driving results through strategy and execution, while continuously learning and growing as a marketing professional.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
FIZA ABDUL RAUF Email: f.rauf.25944@khi.iba.edu.pk | Phone: 308/226-7164 / 03082267164 LinkedIn: https://www.linkedin.com/in/fiza-rauf/ CAREER OBJECTIVE A motivated BBA student passionate about marketing and sales, with hands-on experience in trade marketing, sales, and market research. I enjoy understanding consumers, building client relationships, and driving results through strategy and execution, while continuously learning and growing as a marketing professional. EDUCATION BBA – 2026 Institute of Business Administration, Karachi, CGPA: 3.56 A-Level – 2022 Cedar college , Karachi Grade/Percentage: 80% O-Level – 2020 St. Joseph's Convent School, Karachi Grade/Percentage: 85% MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Trade Marketing Intern Ismail Industries Limtied | Jun 2025 - Aug 2025 Managed nationwide tracking of 6000+ stores across 8 regions, ensuring timely updates on rental status and locking of the stores. Evaluated 260+ nationwide survey responses via Google Forms to assess in store visibility and the planogram compliance. SKILLS & COMPETENCIES • Adaptable (INTERMEDIATE) • Collaboration & Coordination (ADVANCE) • Conflict Management/Resolution (INTERMEDIATE) • Customer Service (INTERMEDIATE) • Graphic Designing (INTERMEDIATE) • Time Management (INTERMEDIATE) • Teamwork (INTERMEDIATE) TERM PROJECT(S)/RESEARCH WORK(S) • Media Strategy Plan: Planned digital-first and festive media bursts across 6+ international diaspora markets, driving higher awareness of Shan’s full product range and positioning the brand as the “Global Taste of Home” to increase trial and top-of-mind recall internationally. • Market Research: Conducted mixed-method research with over 50+ Pakistani consumers on the impact of Country of Origin (COO) on their purchasing decisions for Korean skincare, providing key insights for brand positioning. Examined product functionality, perceived quality, and social media impact, identifying the top drivers behind 70% of consumer behaviour trends in Pakistan. • Retail and Marketing Strategy Research: