Hafsa Tariq
OTHER-UNCATEGORIZED
· 2026
Email
h.tariq.25939@khi.iba.edu.pk
Phone
330/813-0614 / 03308130614
GitHub
—
Academic
Program
BBA
CGPA
3.65
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
—
Target role
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Skills
Market & Brand Strategy Analysis, Consumer Research, Brand Equity, ATL/BTL Campaigns, Digital Engagement, Qualitative and Quantitative Insights
Interests / quote
My career objective is to build a strong professional foundation by working with reputable, growth-oriented companies where I can apply my skills, gain hands-on exposure, and create impact. After gaining practical experience for a year, I aim to pursue a master’s degree to further specialize and advance my career.
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HAFSA TARIQ Email: h.tariq.25939@khi.iba.edu.pk | Phone: 330/813-0614 / 03308130614 LinkedIn: https://www.linkedin.com/in/hafsatariq-/ CAREER OBJECTIVE My career objective is to build a strong professional foundation by working with reputable, growth-oriented companies where I can apply my skills, gain hands-on exposure, and create impact. After gaining practical experience for a year, I aim to pursue a master’s degree to further specialize and advance my career. EDUCATION BBA – 2026 Institute of Business Administration, Karachi, CGPA: 3.65 A-Level – 2022 Beaconhouse School System, Karachi Grade/Percentage: 3A*s O-Level – 2020 Beacon Light Academy, Karachi Grade/Percentage: 9A*s MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Intern-Marketing FrieslandCampina Engro Pakistan Limited | Jul 2025 - Aug 2025 Intern The Citizens Foundation | May 2023 - Jul 2023 TERM PROJECT(S)/RESEARCH WORK(S) • Market & Brand Strategy Analysis – Tang Pakistan (Mondelez International ): -Conducted market audits and in-depth interviews with the brand team -Analyzed Tang’s repositioning strategy as an all- year around beverage in Pakistan, focusing on ATL/BTL campaigns and in-store visibility • Brand Strategy & Consumer Research Project – National Foods Recipe Mix: -Evaluated brand equity, consumer behavior, and competitive dynamics in Pakistan’s recipe-mix market -Assessed advertising effectiveness, packaging redesign, and digital engagement across Gen Z and millennials -Proposed actionable brand and product strategies grounded in qualitative and quantitative insights HONORS & AWARDS • -Top 5% on IBA Dean’s List -Regional Distinction in Asia , IGCSE among 2000+ candidates -Edexcel International High Achiev Powered by TCPDF (www.tcpdf.org)