LAIBA SHAHID
OTHER-UNCATEGORIZED
· 2026
Email
l.shahid.26411@khi.iba.edu.pk
Phone
314/205-7732 / 03343469264
GitHub
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Academic
Program
BBA
CGPA
3.53
Year
2026
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
Adaptable, Critical Thinking, Meeting Deadlines, Microsoft Office Skills, Storytelling
Interests / quote
I want to build a strong career in marketing, where I can combine strategic thinking with my interest in connecting with people. I aspire to work as a brand manager, creating meaningful brand identities, understanding consumer behavior, and developing campaigns that build long-term relationships between brands and customers.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
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LAIBA SHAHID Email: l.shahid.26411@khi.iba.edu.pk | Phone: 314/205-7732 / 03343469264 LinkedIn: https://www.linkedin.com/in/laiba-shahid-473891250/ CAREER OBJECTIVE I want to build a strong career in marketing, where I can combine strategic thinking with my interest in connecting with people. I aspire to work as a brand manager, creating meaningful brand identities, understanding consumer behavior, and developing campaigns that build long-term relationships between brands and customers. EDUCATION BBA – 2026 Institute of Business Administration, Karachi, CGPA: 3.53 A-Level – 2022 The City School, Karachi Grade/Percentage: 2A*, A, B O-Level – 2020 The City School, Karachi Grade/Percentage: 4A*,4A,B MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Marketing Intern Shalimar Food Products | Jul 2025 - Aug 2025 SKILLS & COMPETENCIES • Adaptable (INTERMEDIATE) • Critical Thinking (INTERMEDIATE) • Meeting Deadlines (INTERMEDIATE) • Microsoft Office Skills (INTERMEDIATE) • Storytelling (INTERMEDIATE) TERM PROJECT(S)/RESEARCH WORK(S) • “Investigating the Impact of Product Category on Consumer Guilt Levels: A Study of Emotional Responses to Purchases of Boycotted Products”. This research project examined how different product categories influence consumer guilt when purchasing products associated with boycotts. The study aimed to understand the emotional and psychological responses consumers experience, particularly how necessity-based versus discretionary products affect feelings of guilt. A mixed-method approach was used, incorporating both qualitative and quantitative research. Qualitative insights were gathered to explore underlying emotions, motivations, and justifications, while quantitative data was collected to measure patterns and relationships across a broader sample. The findings highlighted how product type plays a significant role in shaping emotional reactions and purchase decisions, offering valuable implications for brand strategy and consumer behavior analysis. • Brand Audit of Colgate: Conducted a comprehensive brand audit of Colgate to evaluate its brand positioning, equity, communication strategy, and competitive standing in the market. The project involved analyzing brand identity, target audience, product portfolio, and