MANAHIL ZAFAR
OTHER-UNCATEGORIZED
· 2026
Email
m.zafar.26473@khi.iba.edu.pk
Phone
300/938-6900 / 03009386900
GitHub
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Academic
Program
BBA
CGPA
3.22
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Artistic/Creative/Innovative, Social Media Management, Editing, Content Management/Marketing, Reading, SEO, ECRM campaigns
Interests / quote
A highly motivated marketing student with a creative flair for storytelling and visual design. Eager to apply my experience in developing ad content for major brands like Nando's and Colgate. Focused on building brand equity through innovative campaigns and data-driven engagement strategies.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
MANAHIL ZAFAR Email: m.zafar.26473@khi.iba.edu.pk | Phone: 300/938-6900 / 03009386900 LinkedIn: https://www.linkedin.com/in/manahil-zafar-8b6baa299 CAREER OBJECTIVE A highly motivated marketing student with a creative flair for storytelling and visual design. Eager to apply my experience in developing ad content for major brands like Nando's and Colgate. Focused on building brand equity through innovative campaigns and data-driven engagement strategies. EDUCATION BBA – 2026 Institute of Business Administration, Karachi, CGPA: 3.22 A-Level – 2021 Karachi Grammar School, Karachi Grade/Percentage: 80.45% O-Level – 2019 Karachi Grammar School, Karachi Grade/Percentage: 86.22% MAJORS Marketing INTERNSHIP/WORK EXPERIENCE Digital Marketing Intern Philip Morris (Pakistan) Limited | Jul 2025 - Aug 2025 I focused on enhancing the digital presence of ZYN by optimising SEO and ECRM campaigns to drive organic traffic and engagement. I also coordinated the digital launch of ZYN Prime, ensuring all brand assets were synchronised for seamless execution. Communications Intern Byco Petroleum Pakistan Limited | Jun 2025 - Jul 2025 I streamlined internal communications to help employee engagement, and worked on the annual report of the company, content calendars for Byco and Cnergyico. SKILLS & COMPETENCIES • Artistic/Creative/Innovative (ADVANCE) • Social Media Management (INTERMEDIATE) • Editing (INTERMEDIATE) • Content Management/Marketing (ADVANCE) • Reading (ADVANCE) TERM PROJECT(S)/RESEARCH WORK(S) • Consumer Perception of Green Spaces and Their Role in the Mental Well-Being of University Students in Karachi: Conducted a study on this topic for my Methods of Business Research course. We employed both qualitative and quantitative research methods, conducting surveys and focus groups to understand the impact of green spaces on how university students feel in their educational institutions