MUHAMMAD WASSI
OTHER-UNCATEGORIZED
· 2026
·
26422
Email
m.wassi.26422@khi.iba.edu.pk
Phone
310/022-6103 / 03100226103
GitHub
—
Academic
Program
BBA
CGPA
3.06
Year
2026
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
Digital Marketing Executive at Olive Digital
Target role
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Skills
Sales, Marketing, AI, Negotiation, Persuasion, Digital Marketing, Critical Thinking, Teamwork, Search Engine Campaigns, SEO, Content Marketing, Influencer Collaborations, Paid Media, Conversion Rate Optimization, Keyword Research, Technical SEO, Core Web Vitals, Schema, On-page Structure
Interests / quote
I look forward to applying my sales and marketing expertise to the field to explore new professional opportunities. I strongly believe that my knowledge of AI, combined with my negotiation and persuasion skills, will make a valuable asset to any organization.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
MUHAMMAD WASSI
Email: m.wassi.26422@khi.iba.edu.pk | Phone: 310/022-6103 / 03100226103
LinkedIn: https://www.linkedin.com/in/muhammad-wassi/
CAREER OBJECTIVE
I look forward to applying my sales and marketing expertise to the field to explore new professional opportunities. I strongly
believe that my knowledge of AI, combined with my negotiation and persuasion skills, will make a valuable asset to any
organization.
EDUCATION
BBA – 2026
Institute of Business Administration, Karachi,
CGPA: 3.06
HSC – 2021
Adamjee Government Science College, Karachi
Grade/Percentage: 92.73
SSC – 2019
Sadequain Johar Academy, Karachi
Grade/Percentage: 91.52
MAJORS
Marketing
INTERNSHIP/WORK EXPERIENCE
Digital Marketing Executive
Olive Digital | Jun 2020 - Dec 2023
Worked on various search engine campaiagns - organic and paid both. Managed mutiple clients and handled reporting and
analysis.
SKILLS & COMPETENCIES
• Adaptable (INTERMEDIATE)
• Digital Marketing (ADVANCE)
• Critical Thinking (INTERMEDIATE)
• Negotiation (INTERMEDIATE)
• Teamwork (INTERMEDIATE)
TERM PROJECT(S)/RESEARCH WORK(S)
• TUC - Brand Repositioning & FMCG Market Analysis – (Cracker Segment Leadership Strategy):
Conducted a comprehensive marketing and sales strategy analysis of TUC within Pakistan’s PKR 300B biscuit industry,
focusing on category expansion and revenue growth in a highly competitive FMCG environment. Evaluated market share
dynamics, consumer penetration gaps, digital campaign performance, and brand repositioning strategies to drive higher
consumption frequency and improve competitive positioning against major players like EBM and PepsiCo. Developed
actionable recommendations to expand the cracker segment and strengthen TUC’s relevance in the broader salted snacks
market.
• Saeed Ghani - Digital Marketing & SEO Growth Strategy :
Developed and executed a comprehensive 3-month digital growth strategy for Saeed Ghani, integrating SEO optimization, content marketing, influencer collaborations, paid media, and conversion rate optimization to strengthen brand positioning in
Pakistan’s competitive herbal skincare market. Conducted in-depth keyword research to shift traffic from branded to high-
intent non-branded searches, optimized technical SEO (Core Web Vitals, schema, on-page structure), and designed full-funnel